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No matter whether we offer financing and leasing

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services that are intuitive, flexible and digital. No matter whether we offer financing and leasing services, insurance or fleet management, our private and commercial customers should be able to rely on the fact that our products are simple and self-evident, that they are ideally suitable for their living conditions or business model, and that they can be accessed everywhere and at all times by means of smartphones, tablets or desktop computers.Our Daimler Mobility 2025 strategy concentrates our activities on our core business in the areas of financing, leasing and insurance. Fleet management, rental and subscription solu-tions, and mobility investments remain important additions to our portfolio.Ensuring our customers’ utmost satisfaction and loyalty is cru-cial for our business success. We want to be the best service provider in the captive leasing and financing business. As a marketing intermediary, our objective is to continue to finance or lease one in two of the vehicles sold by the Group. More-over, we are striving to achieve additional growth with our ser-vices for the used-car and fleet business as well as for insur-ance. We will support the market success of our electric vehicles by customized leasing and financing products. In the field of digitalization, our goal is to fully digitize all customer interactions as well as the associated internal processes that they require. To do so, we are focusing on four areas of action:Drive transformationWe will consistently develop our online business and promote the transition to electric mobility and sustainability. Mercedes-Benz Cars aims to sell 25% of its vehicles online by 2025. We want to support it in the achievement of this goal and provide a smooth digital customer experience from a single source. Among other things, we want to make sure that Daimler Mobil-ity is climate-neutral by the end of 2022. We are offering an uncomplicated and flexible entry into the world of electric mobility in the form of our Mercedes-EQ subscriptions.Increase efficiency We will consistently digitize, automate and consolidate the pro-cedures and loan approval processes throughout the company. To do so, we will radically reduce the diversity of our products. We will systematically streamline our organization and thus make it faster and more powerful.Enhance core businessWe want to defend and increase our market share of Daimler’s vehicle sales by, for example, expanding the pre-owned vehicle financing and fleet management activities and by clearly focus-ing on customer loyalty.Strengthen corporate cultureFor us, the focus is on our employees and their qualifications as well as on our management culture and the corporate val-ues they’re based on. That’s because in the final analysis you can only have the best products, leanest processes and most satisfied customers if you have the best and most highly moti-vated team. We will therefore continue to strive to be a top employer in the future.

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Term
Spring
Professor
Patil
Tags
Management, Supervisory Board

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