87.With regard to resistance to change, observations indicate that those innovations most readily accepted are those that: A. cater to the values of the predominant religion of the society. B. propagate faith in a set of beliefs different from the existing beliefs. C. are apathetic to the existing cultural beliefs. D. hold the greatest interest within the society and those that are least disruptive. E. offer some insight into the aesthetics of the existing culture.
88.Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:
89._____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.
90.The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.
91.Marketing strategy is judged culturally in terms of _____. A. inclusion or exclusion B. cultural intensity or cultural sublimity C. acceptance, resistance, or rejection D. sensitivity to the hidden aspects of culture in a society E. speed, intensity, and degree of change required