A temporal B consistent C adaptable D measurable E show the benefits of using

A temporal b consistent c adaptable d measurable e

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__________. Services are intangible; that is, they can't be held, touched, or seen before their purchase. To help consumers assess and compare services, marketers try to make them tangible or show the benefits of using the service.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: UnderstandKerin - Chapter 09 #143Learning Objective: 09-03 Describe four unique elements of service.Level of Difficulty: 2 MediumTopic: Four is of services144.(p. 217)Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service. Services are intangible; that is, they can't be held, touched, or seen before their purchase. To help consumers assess and compare services, marketers like Singapore Airlines try to make them tangible or show the benefits of using the service.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyKerin - Chapter 09 #144Learning Objective: 09-03 Describe four unique elements of service.Level of Difficulty: 3 HardTopic: Four is of services
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145.(p. 217)Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about? Services are intangible; that is, they cannot be held, touched, or seen before their purchase. Sarah cannot judge a massage before purchase because of the service's intangibility.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyKerin - Chapter 09 #145Learning Objective: 09-03 Describe four unique elements of service.Level of Difficulty: 3 HardTopic: Four is of services146.(p. 217)Before moving out of their apartment, Kelly and Doug decided to have their carpets cleaned by Stanley Steemer, a company specializing in professional carpet cleaning. The carpet cleaners arrived on time, cleaned the carpets, and drove away in their bright yellow van; only then did the couple see that they did a good job. Kelly and Doug were unable to judge the service before they bought it, which
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