The rationale behind it is to elicit responses from

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The rationale behind it is to elicit responses from listeners who phone in and commenton various topics. Three rules which could be applied for effective functioning using thisformat are:Read as many newspapers and magazines as possible. This is to enable youbecome aware of important trends or news development.Develop and practice interview skills to help you elicit responses from guests.Pay particular attention to time and timing.All – News format is mostly seen in the advanced countries of the world. It consists ofcontinuous newscasts, usually 20 – 30 minute segments, for 24hours each day. Theessence is to use radio to keep in touch with what is happening in the world. Thestations that adopt this format, repeat news cycles over and over, they tend to attractlisteners for short period of time – only long enough to hear one or two of the cycles.Given that listeners are constantly tuning in and out of all news stations, commercials,programme elements and promos must be scheduled much more frequently than inother formats in order to obtain effective frequency among the constantly changingaudience, (Eastman and Ferguson, 2009).4.0Conclusion.Adopting effective techniques that will make the radio announcer unique and differentfrom every other announcer is necessary. As a beginner or an inexperienced personality,the announcer should be conservative and start slowly while working on himself/herselftowards perfection. The format to be adopted depends on the style of the announcer andon the format of the station.5.0Summary.This unit dealt with exposing students to the various techniques which the radio announcercould adopt for successful performance on air. Formats for various radio programmes werealso examined and discussed.6.0Exercises6.1Self-Assessed Exercise.Using your words, describe the AC or Adult contemporary format.6.2Tutor-Marked Assignment.In a two – paged write-up, describe the format you think that is commonly used byradio announcers in Nigeria.7.0REFERENCES/FURTHER READINGEastman, S. and Ferguson, D. (2009).Media Programming, strategies and practices.Belmont:Wadsworth Thomas learning.Hausman, C. et al (2004).Modern Radio Production, Programming and Performance.Belmont:Wadsworth Thomas Learning.
72UNIT 3: Television Announcer’s Job.Contents1.0Introduction.2.0Objectives.3.0Main contents3.1Understanding the television announcing3.2The job of announcing in television4.0Conclusion.5.0Summary.6.0Exercises6.1Self- Assessed Exercise.6.2Tutor-Marked Assignment7.0References/Further Reading1.0Introduction.In the beginning i.e during the early years of television, people would call after aprogramme and in a television, and say in tones of amazement that they had seen you(assuming you perform or were just a television talent). They were not interested in whatyou said. They were just interested in the fact that you had been on their screen in theirhouse, (Biagi, 2003:173).

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