It is also important to stick to simple fundamental

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It is also important to stick to simple, fundamental themes, which may be quite a task since there are a variety of ways in which a basic value proposition may be presented in a market: The choice of a value proposition is perhaps the most obvious way in which a business attempts to differentiate itself from competition. To the extent that a proposed value proposition is important to customers, different from competitors, and hard for competitors to match, it will constitute a competitive advantage. In many industries, it is relatively easy for competitors to quickly copy new product or service innovations. 4) Core Activities In the "value chain" of activities that constitutes an industry, a business needs to make choices about which particular activities it intends to perform and how it intends to perform them. Further, among the activities that it decides to perform, there will be some that are critical to the effective operation of the business; these are called core activities .
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The challenge in describing the core activities component of a business strategy is in determining the degree of scope and detail that suits the issues being considered. The scope of issues may vary from the very broad perspective of a business dealing with fundamental matters of vertical integration to the very specific process perspective of a firm considering the best way in which to weave together internal and outside activities in building a sales and service system. The focus and detail utilized in identifying and analyzing core activities should vary accordingly.
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