Sustained interactivity with a web site the holistic

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6. Sustained interactivity with a Web site, “the holistic sensation that people feel when they act with total involvement,” is known as A. sustained interactivity. B. flow. C. virtual engagement. D. viewer reach/touch. E. maximum escape. Answer: B Page: 235 7. The main tools that marketers use to create this interactivity on a Web site are 8. One good way to bring consumers back to a Web site is by 9. Converting existing paper-based documents to Web-based documents is no problem since print-based designs work just as well on computer screens. A. True B. False Answer: B Page: 239
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Chapter 11 – Web Page Design    225 10. Creating concise, memorable titles to your Web documents serves the following purpose: 11. The Head section of an HTML document A. supplies the document title. B. indicates to Web browsers how to index the document. C. defines the function of the document. D. establishes a relationship between HTML documents and directories. E. all of the above. Answer: E Page: 242 12. Keywords which allow your Web documents to be located by search engine word searches are contained in the
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