Question 6 0 out of 10 points In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, are loyal to favorite brands, especially if they can be purchased at a discount, and are referred to as __________. Answer Correct Answer: Survivo rs Response Feedback : Survivors, with the least resources of any segment, focus on meeting basic needs (safety and security) rather than fulfilling desires. They represent a modest market for most products and services and are loyal to favorite brands, especially if they can be purchased at a discount. Question 7 0 out of 10 points In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement- motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers. Answer Correct Answer: Strivers The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as ____________. Answer Correct Answer: culture
The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others, is referred to as __________. Answer Correct Answer: business marketing In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it— raising children or fixing a car. Answer Correct Answer: Makers Response Feedback : Makers, with fewer resources than Experiencers, express themselves and experience the world by working on it— raising children or fixing a car. They are practical people who have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose. Question 7 0 out of 10 points A favorable attitude toward and consistent purchase of a single brand over time is referred to as Answer Correct Answer: brand loyalty. Response Feedback: Key term definition—brand loyalty. Question 8 0 out of 10 points The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it
identifiable purchasing behaviors. Answer Correct Answer: formation to retirement The reseller market includes Answer Correct Answer: retailers and wholesalers Beliefs refer to Answer Correct Answer: a consumer's subjective perception of how a product or brand performs on different attributes. The Ford Escape Hybrid SUV was the first of its kind on the market to use both electricity and gasoline to power this vehicle. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by Answer Correct Answer: adding a new attribute.
- Fall '14
- Marketing, Time Warner