P 432 the delivery of a free sample of advil pm a new

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98. (p. 432) The delivery of a free sample of Advil PM, a new pain reliever designed to aid in sleeping, in the same plastic bag as the Atlanta Journal was delivered in is an example of: In polybagging, samples are delivered in plastic bags with the daily newspaper or a monthly magazine. AACSB: Analytic Bloom's: Remember Difficulty: Hard Learning Objective: 16-07 Describe the roles that sales promotion can play in a marketing strategy. Topic: Using Consumer Promotions to Pull Brands Through
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