P 432 britannia distributed small 25 gm packets to

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97. (p. 432) Britannia distributed small 25 gm packets to the consumers free of charge to those who visited any of the grocery stores in Chicago before introducing its range of ‘mixed fruit flavored tarts'. Which of the following type of promotion did Britannia employ? Sampling deals with offering the consumers a free trial of a product, hoping to convert them to habitual use. AACSB: Analytic Bloom's: Remember Difficulty: Hard Learning Objective: 16-07 Describe the roles that sales promotion can play in a marketing strategy. Topic: Using Consumer Promotions to Pull Brands Through
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