Jain SC 1997 Marketing planning and strategy 5th edition Cincinnati south

Jain sc 1997 marketing planning and strategy 5th

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Jain S.C, (1997), Marketing planning and strategy ( 5th edition). Cincinnati, south western college is publishing. Kotler Philip (1999). Marketing Management: Analysis, Planning, Implementation, and Control, New Delhi-110001, Prentice Hall of India Private Limited. Kotler, P., Keller, L. (2012).Marketing Management (14thed.): New Jersey, Prentice publishing: one lake street, upper saddle river. Kotler, P. and Armstrong. (2012). Principle of Marketing , 14th edition New Jersey: Kotler, P. (2007). Marketing Management 12th edition. Prentice hall Inc. Koyade, O. (2014). Marketing Communications 1’st edition. Ventus publishing Aps.
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Assessment of Marketing Strategy Practice in the Case of St. George Brewery Factory 2017 53 Kotler, P. (2003). Marketing Insight from A to Z . New Jersey: John Wiley and Sons Inc. Kotler, P. (2000). Marketing Management Millennium edition , 10th Edition . New Jersey: Kotler, Armstrong, Saunders and Wong (1999). Principle of Marketing 2’nd edition.New Jersey: Prentice Hall Inc. Kotler Philip, Armstrong Gray, Agnihotri Prafulla Y. & Hauque Ehsan Ul (2010). Principles of Marketing. A South Asian Perspective. India: Pearson Education, Inc. Kotler p.(2012). Marketing Management . Prentice Hall Inc. Kotler P and Armstrong G, (2010). Principles of arketing ; Pearson Prentice Hall, 13th Ed. New Jersey, NJ. Manmohan J. (2012). Essentials of Marketing Ventus publishing Ap. Meera Singh (2012). Marketing Mix of 4Ps for Competitive Advantage . Journal of business and management. vol.3, pp 40-45. Moggahadam(2012).The Influence of Marketing Strategy Elements on Market Share of Firms. International journal of fundamental psychology and social science Vol.2,pp 19-24. McDonald and Dunbar (2007). Marketing Plan: How to Prepare Them, How to Use Them 6th edition , Oxford printing press. Mongay J (2006).Strategic Marketing Concepts and Boundaries . Authonomus University of Barcelona,SBS swiss Business school. Michael Lynn (2011). Segmenting and Targeting Your Market: Strategies and Limitations . Cornell University. Vol.243 pp 353-369. Paul fifield. (1994), Marketing Strategy : oxford, Linacre house, Jordan hill. Pour, Nazari and Emami (2013), The effect of marketing mix in attracting customers: case study of saderat Bank in Kermanshah province , published research. Porter, M.E. (1990).The Competitive Advantage of nations : MacMillan Press ltd London, ISBN 0-333- 51804-7. Roger Brooks’s bank (1994), Framework of Marketing Strategy , pp.1014. Wind, Y.,&Robertson. (1983).Marketing Strategy: New directions for Theory and Research , Journal of Marketing, Vol.47, No2, PP 12-25. Shapiro, C., &Varian. (1999).Information rules: A strategic guide to the network economy , Harvard business school press; Boston, ISBN 0-87584-863-X.
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Assessment of Marketing Strategy Practice in the Case of St. George Brewery Factory 2017 54 Retrieved from Mc Graw. Hill concise Encyclopedia of engineering, 2004, viewed on march21, 2011. Retrieved from Viewed on Jan 02 2017 Retrieved from Viewed on Jan 02 2017.
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Assessment of Marketing Strategy Practice in the Case of St. George Brewery Factory 2017 i Appendix St. Mary University School of Graduate Studies Dear Respondents
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