Actually per the case she is already thinking about another product idea that

Actually per the case she is already thinking about

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Actually (per the case) she is already thinking about another product idea that could be implemented in the future to gather additional revenues and margins. The second product could really make her firm profitable. 4 If Giulia can't increase piton sales substantially above 4,000 units monthly or produce a significant second product at the forge, then buying Stanley's business may make little sense. Further, since Giulia is making very little money with her outsourced manufacturing, maybe she should just move on from the notion that the piton represents a potential business. What data does Giulia need to make her decision that is missing in the case? If she had this information, how would she use it to choose the best decision option? Giulia is blessed to have a father who wants to invest in her development as an entrepreneur. Accordingly, the fact that he stands ready to give Giulia a substantial sum of mone potentially mitigates the problem Giulia would otherwise face in finding the capital to buy the forge. Also, the fact that she has a second idea for a product makes the investing in the forge more realistic and potentially quite profitable for Giulia.

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