Table 1.3 indicates that Prospector and Defender correlated with efforts in strategy implementation stage in terms of firms allocated adequate resources and utilize them and firm restructure when implement strategic planning. Put differently, Prospector and Defender QS firms are more likely to allocate adequate resources and utilize them and to restructure the firm. Prospector QS firms which are innovative, growth oriented, encourage risk taking are more likely to allocate adequate resources and utilize them and restructure of the firm. This could be argued that being pro active and protective at the same time influence the way a firm in their resources allocation and restructure at the same time. This is because the right amount of resources is needed to be allocated in the right department or hierarchy level. Likewise, Defender QS firms are also more likely to allocate adequate resources, utilized them and restructure the firm because they want to protect current market. Therefore, the Prospector and Defender strategic orientation influence the efforts put in strategy implementation. 6.3 The Correlation between Strategic Orientation and Efforts in Strategy Evaluation and Control Stage In strategy evaluation and control stage, the correlation between strategic orientation and efforts in strategy evaluation and control is presented in Table 1.4. Table 1.4 indicates that again, only Prospector and Defender strategic orientation influence efforts in strategy evaluation and control stage. Prospector quantity surveying firms that are innovative and growth oriented are more likely to measured firm’s performance against objectives set and took corrective action when objectives are not achieved. Defender QS firm that protect current market put more efforts in measuring firm performance against all activities in strategic
International Journal of Business and Management Vol. 5, No. 11; November 2010 ISSN 1833-3850 E-ISSN 1833-8119 40 evaluation and control namely carried out periodic assessment to check the firm’s performance, measured firm’s performance against objective set, market trends were taken into account and took corrective action when objectives are not achieved. This shows that the more firm is innovative, growth oriented and protects current market, the more efforts they put in strategy evaluation. The result suggests that both Prospector and Defender influence the efforts in strategy evaluation and control. During declined period, both strategic orientation types significantly correlated with strategy evaluation and control. This probably due to the fact that firms have to balance between being pro active and protective at the same time to ensure strategies carried out are evaluated and control efficiently.
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