Because of their a relative advantage b compatibility

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because of their: A. relative advantage . B. compatibility. C. observability. D. complexity. E. trialability. These operating systems enjoyed a substantial relative advantage compared to DOS. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses. Topic: Diffusion of Innovation 57. (p. 234) Inkjet personal computer printers were a big improvement over the dot matrix printers they replaced. Inkjet printers gained rapid acceptance in the marketplace primarily because of their:
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Inkjet printers offered a substantial relative advantage compared to dot matrix printers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses. Topic: Diffusion of Innovation 58. (p. 234) When automobile manufacturers introduced SUVs, they distributed and promoted them in the United States, but not in Europe where gasoline is heavily taxed and roads are much smaller. Car manufacturers recognized that this new line of cars: SUVs were compatible with U.S. drivers' behavior and lifestyles, but the high cost of gas and the smaller roads made them incompatible with European lifestyles. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses. Topic: Diffusion of Innovation 59. (p. 234) Laptop computers, personal digital assistants, and cellular phones were all readily accepted and diffused in U.S. markets where business and personal lifestyles tend to be faster-paced, compared to many other areas in the world. These products offered __________ with consumers' needs and priorities. A. relative positioning
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B. compatibility C. observability D. complexity E. trialability The fast pace of business in the U.S. makes mobile computing devices compatible with U.S. consumers' lifestyles. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses. Topic: Diffusion of Innovation 60. (p. 234) __________ is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted. A. Relative advantage B. Compatibility C. Observability D. Complexity E. Trialability Compatibility refers to consistency with consumers' behavior and values. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses.
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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