Ans t pts 1 ref 111 obj 07 8 type comp top aacsb

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ANS: T PTS: 1 REF: 111 OBJ: 07-8 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer 23. Although customer service has in the past been an important factor in business buyer-seller relation- ships, its importance has been waning in the last decade. ANS: F Business marketers are increasingly recognizing the importance of customer service. PTS: 1 REF: 113 OBJ: 07-8 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 24. If Ford purchased the same number of brakes from NUCAP on a regular basis, it would be participat- ing in a straight rebuy . ANS: T PTS: 1 REF: 112 OBJ: 07-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy MULTIPLE CHOICE 1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. a. Secondary marketing b. Interactive marketing c. Business marketing d. High-level marketing e. Industrial marketing ANS: C This is the definition of business marketing. PTS: 1 REF: 99 OBJ: 07-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. A product is defined as a business product rather than a consumer good on the basis of its: PTS: 1 REF: 99 OBJ: 07-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 3. Business marketing does NOT include goods and services that:
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PTS: 1 REF: 99-100 OBJ: 07-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 4. Which of the following is the best example of a sale that could only take place in the business market? PTS: 1 REF: 99 OBJ: 07-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product
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