007 3 021 5 sold in over 25000 retail stores

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0.0730.215.Sold in over 25,000 retail stores worldwide (Dick’s Sporting Goods, The Sports Authority, etc).0.0530.156.Production facilities are in North America and enjoys quicker turnaround and higher quality control than competition.0.0540.207.Loyal Customers which has been shown by having “19 0.0730.21
Running 9consecutive quarters of revenue growth over 20%” (Tierney, 2015).8.International growth of 96% to $260 million in 2014 (Tierney, 2015).0.0530.159.Under Armours social programs and Legacy Partners including UA Freedom, UA Power in Pink, UA WIN, Habitat for Humanity, and Ronald McDonald House.0.0330.0910.Strong name brand: received Footwear News brand of the Year Award (Verry, 2015).0.0530.15Weaknesses:1.Not a lot of its own retail stores (102 in North America), therefore dependent on larger stores for sales and floor space.0.0510.052.A low Earnings Per Share ratio compared to main competitors (0.95).0.0620.123.Main products dependent on brand loyalty because main fabric is not under protection of a patent.0.0420.084.Highly dependent on North American market (94% of total revenue).0.0610.065.Men’s apparel sells more than women’s, this is opposite of normal apparel sales in all markets.0.0710.076.The lack of dividend payouts may scare away some investors.0.0420.087.The raw material is cotton, profit margins are vulnerable to cotton price movements (Trefis Team, 2014). “Cotton prices are up about 55%” from 2013 to 2014 (Trefis Team, 2014).0.0720.148.Petroleum based products affects the profit margins as prices rise (Trefis Team, 2014).0.0320.069.Does not have Intellectual Property Rights. “Their textile products are developed by third parties” and they do “not own any of the processes or fabric patents” (Trefis Team, 2014).0.0410.0410.Not environmentally friendly due to the use of petroleum based products.0.0420.08Total1.002.43Alternative strategiesUnder Armour has found growth success from a marketing strategy to use athletes. Having advertisements that contain strong athletes has proven to be a huge advantage to Under Armour and grown revenue year over year. These athletes advertise merchandise during their season. Using strong athletes will entice customers to by the same type of products to be able to
Running 10perform like the professionals. “The biggest growth categories for Under Armour recently have been in three areas: golf-related items, women's products, and basketball shoes and apparel. Not incidentally, these correlate with the subjects of Plank's praise: Jordan Spieth, Misty Copeland, and Stephen Curry” (Bryan, 2015). Under Armour using Jordan Spieth to grow in sales around golf-related items was a strong decision. Under Armour previous to their decision to sign Jordan did not have a huge golf selection. With Jordan being the current best golfer in the world it has drawn huge attention to the Under Armour brand a golf supplies. Using Stephen Curry as an athlete has helped with the growth in shoe sales. A strong basketball player has increased the focus around shoes much like Nike has done with Michael Jordan. When a strong sports player iswearing shoes all others will want the same shoe to be able to develop skills like them. With this

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