Where possible use qualitative and quantitative data

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Where possible use qualitative and quantitative data to support your analysisUse images, charts and graphs to illustrate your findingsSWOT ANALYSIS / PESTLE ANALYSIS:Marketing, Assessment No.1Page 12v1.1, Last updated on 14/05/2019 by MM
T-1.8.1Marketing, Assessment No.1Page 13v1.1, Last updated on 14/05/2019 by MM
T-1.8.1E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule usinga separate template.e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Marketing, Assessment No.1Page 14v1.1, Last updated on 14/05/2019 by MM
T-1.8.1THE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.Product strategies:Price strategies:Promotion strategies:Place strategies:Marketing, Assessment No.1Page 15v1.1, Last updated on 14/05/2019 by MM
T-1.8.1BUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics)2.Weekly phasing of budget spend across all tactics3.Any financial KPI’s and milestones that need to be reached4.Phased return on investment across tactics5.A summary on the estimated financial benefits from this e-Marketing PlanFor the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Marketing, Assessment No.1Page 16v1.1, Last updated on 14/05/2019 by MM
T-1.8.1E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUESThis section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-abilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaauto respondersorder forms and feedback formsaccess levels to online resourcescredit card transactionswebsite hosting & publishingtechnical staff (size, requirements)Marketing, Assessment No.1Page 17v1.1, Last updated on 14/05/2019 by MM
T-1.8.1Marketing, Assessment No.1Page 18v1.1, Last updated on 14/05/2019 by MM
T-1.8.1

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