This stage will encompass all the established marketing as well as include

This stage will encompass all the established

This preview shows page 4 - 7 out of 14 pages.

This stage will encompass all the established marketing as well as include local advertising. The general area of this location has been identified and will be budgeted for in approximately year three. Once this location is secured Once we decide on a location a typical ad campaign will be very beneficial. N n ot only will we AS be advertising online, but in local newspapers, magazines and even local radio programs. Costs for this will range from $50 to upwards of $500 for ads . In the long run this will provide us with exposure to the local community that may or may not be aware of our online location. Marketing Goals: Reach the action sports community, to achieve this we AS will need to get our their name in places where action sports fans and athletes are looking. While I broke down some of that above, I will continue that exposure by being physically present at events to face to face time with customers. Also In addition to the online campaign additional advertising in magazines like Wakeboard, Trans World Moto, Racer X and so many more Adrenaline Sports will start to build recognition of the ir brand name. Build The Brand:
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Another important goal of ours is to have a brand that is The purpose of this campaign is to build a recognized and respected brand name in the industry. We want to make money, just like everyone else to goes into business, but we love the community and the sports so much we also want to provide a service and product that gives the customers a sense of community and inclusion. Our The brand will stand for a community supportive company that wants to give back and make our its products and services personal for each customer. This will be achieved by partnering with our the chosen charity Fallen Rider Foundation . We want to promote . safety and will provide services to personalize each of their items to make the most effective for their use. It is crucial that t he services offered by AS that personalize, and customize their products and experiences are promoted heavily. That is This is what will set them aside from the competition. important that we promote those things because they will set us aside from the others in the industry. We can do that by advertising the services, as well as talking about it. Approaching We can go to local and national radio programs, like DMXS on satellite that is about riding and the riding community will give AS the opportunity to reach a broader audience . They do weekly podcast that are broadcast nationally and on satellite radio. This would be a good opportunity to get the word out about our company and our expertise to an action sports community that are all potential customers. Evaluation and Control: Since Adrenaline Sports is going to be opened in stages, it is important to monitor each stage and respond to customer feedback to make sure we that they are are running at full capacity and satisfying our the clients. Without the ability to master
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this we will not be successful at moving on to the next stage. It is really important with the first stage to set a good foundation since AS has because our presence is mostly an online presence .
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  • Spring '10
  • JOHNSON
  • Marketing, Advertising, Pay per click, Adrenaline Sports, Fallen Rider Foundation

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