C A S T R O L I N D U S T R I A L X C S P O M M E R C A G E N T S M A L L E T I

C a s t r o l i n d u s t r i a l x c s p o m m e r c

This preview shows page 28 - 32 out of 72 pages.

C A S T R O L I N D U S T R I A L X C S P O M M E R C A G E N T S M A L L E T I L E R R E T A I L E R D I T R I B U T O R I S P A G E N T D I R E C O M P N Y A U T O M T V E W O R K S H O P
Image of page 28
Minimum order quantity is 45 barrels for direct dispatch, for lower quantity, dispatch is done from warehouse, if distributor orders more than 3000 liters, transportation is born by the company. RETAIL DISTRIBUTION FLOW: M F G U N I T W H A T O M O T I V E D I S T R I B U T O R S I N D U S T R A L
Image of page 29
ACHIEVEMENTS OF THE COMPANY: Year 2000 . .Castrol India and Tata Engineering signed two agreements for the supply of specially formulated lubricants for Tata commercial vehicles and for use of motor oils for Indica passenger car Year 2001 Castrol India has launched `Castrol call-for-a-can' whereby Castrol products including motorcycle, scooter and car engine oils, coolants and brake fluids will be available to customers over phone. Year 2002 -Launches CRB Turbo special oil for new generation turbocharged vehicles. Year 2004 Escorts has announced a tie-up with Castrol India for exclusive supply of engine oils for service refill as well as aftermarket sales Year 2009 1. Castrol became an official sponsor of FIFA world cup. 2. Castrol “CRB Turbo” Wins National Awards For Packaging Excellence 3. Castrol Wins Golden Spanner Awards Year 2012 Castrol Active Scooter - India’s First Gearless Scooter Engine Oil Launched Year 2013 Castrol Industrial lubricates NASA's wheels of success-began its exciting mission on Mars in early August, an innovative Castrol Industrial lubricant called Castrol Braycote 601 EF helped ensure the smooth operation of Curiosity, from its wheels to its cameras . Year 2015 -Castor India Ltd joins the Bloodhoud Project for providing high performance lubricants, brake and hydraulic fluids for use in the BLOODHOUND Supersonic Car -the 1,000 mph -Castrol India won a Bronze Effie Award for being one of the best Digital Campaigns in 2014. Year 2016 -Tata Motors and Castrol announce global strategic partnership.
Image of page 30
CHAPTER- 3 LITERATURE REVIEWS: Channels of Distribution of Products: The goods are produced at one place but the customers are scattered over a wide geographical area. Thus, it is very difficult for a producer to distribute his products all over the country. Therefore, he takes the help of some intermediaries to distribute his goods. For example, Maruti cars are manufactured at Gurgaon but are available all over the country with the help of intermediaries. Channel of distribution refers to those people, institutions or merchants who help in the distribution of goods and services. Philips Kotler defines channel of distribution as “a set of independent organizations involved in the process of making a product or service available for use or consumption”.
Image of page 31
Image of page 32

You've reached the end of your free preview.

Want to read all 72 pages?

  • Fall '17
  • Mahvish ali

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors