AACSB 3 LL 2 Learning Explain the major legislation that

Aacsb 3 ll 2 learning explain the major legislation

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AACSB: 3LL: 2Learning Objective: 03-06 Explain the major legislation that ensures competition and regulates the elements of the marketing mix208.(p. 85)The purpose of the Do Not Call registry is to: A. prevent manufacturers from being deluged with customer complaints during business hours.B. separate listed from unlisted phone numbers in the phone book and information directory.C. divert enquiries from the manufacturer to the suppliers who were ultimately responsible for product distribution.D. remove identification codes from cell phones that would link them to land lines.E.protect consumers from unsolicited telemarketing calls.Text term definition-Do Not Call RegistryAACSB: 3LL: 2Learning Objective: 03-06 Explain the major legislation that ensures competition and regulates the elements of the marketing mix3-183
Chapter 03 - Scanning the Marketing Environment209.(p. 85)For 18 months, Warner-Lambert Co. was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." This requirement was imposed by the FTC because previous advertising had caused consumers to believe Listerine was effective against colds. This is an example of the FTC action of A. deceptive advertising.B. unethical advertising.C. follow-up advertising.D. over-regulation in the industry.E.corrective advertising.Corrective advertising is an FTC action that requires a company to spend money on advertising to correct previous misleading ads. The FTC found that Listerine had been deceptively advertised as a cold remedy.AACSB: 3LL: 3Learning Objective: 03-06 Explain the major legislation that ensures competition and regulates the elements of the marketing mix210.(p. 85)The Deceptive Mail Prevention and Enforcement Act (1999) provides specifications for direct mail sweepstakes, such as the statement A. "Guaranteed winner in every state."B. "Someone in your area will win."C. "You may never get another chance."D."No purchase necessary to win."E. "There is no better time."The Deceptive Mail Prevention and Enforcement Act (1999) provides specifications for direct mail sweepstakes, such as the requirement that the statement "No purchase is necessary to enter" is displayed in the mailing, in the rules, and on the entry form.AACSB: 3LL: 2Learning Objective: 03-06 Explain the major legislation that ensures competition and regulates the elements of the marketing mix3-184
Chapter 03 - Scanning the Marketing Environment211.(p. 85)Legislation such as the Children's Online Privacy Protection Act (1998), the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act (2004), and the European Union Data Protection Act (1998) are all forms of regulation that are A.promotion relatedB. price-related.C. distribution-related.

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