Duffy BE Hund E 2015 Having it All on Social media Entrepreneurial Femininity

Duffy be hund e 2015 having it all on social media

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Duffy, B.E., Hund, E. (2015) ‘Having it All on Social media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers.’ Social Media + Society , 1(2), pp. 1-11. Forbes, K., 2016. Examining the beauty industry’s use of social influencers. Elon Journal of Undergraduate Research in Communications , 7 (2), pp.78-87.
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Freberg, K., Graham, K., McGaughey, K. and Freberg, L.A., 2011. Who are the social media influencers? A study of public perceptions of personality. Public Relations Review , 37 (1), pp.90-92. Geiser, F., 2017. Social media as a communication channel: Is it possible to build a digital brand and generate revenue streams simultaneously by applying influencer marketing?. Ioanid, A., Militaru, G. and Mihai, P., 2015. Social Media Strategies For Organizations Using Influencers'power. European Scientific Journal . Jin, S.V., Muqaddam, A., Ryu, E. (2019) ‘Instafamous and Social Media Influencer Marketing.’ Marketing Intelligence and Planning , 37(5), pp. 567-579. Khamis, S., An, L., Welling, R. (2017) ‘Self-Branding, Micro Celebrity, and the Rise of Social Media Influencers.’ Celebrity Studies , 8(2), pp. 191-208. Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K., Badahdah, R. (2019) ‘Improving SMEs’ Competitiveness With the Use of Instagram Influencer Advertising and eWOM.’ International Journal of Organizational Analysis , 27(2), pp. 308-321. Kwarteng, F.S. and Li, Y., 2015. SMEs growth influencers: An exploratory study on the impact of entrepreneur character traits on SMEs growth in Ghana. Journal of Economics, Management and Trade , pp.1-14. Leparoux, M., Minier, P. and Anand, A., 2019. The online influencers strategies and their impact on consumers decision process.
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Lim, X.J., Radzol, A.M., Cheah, J. and Wong, M.W., 2017. The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research , 7 (2), pp.19-36. Lueck, J. (2015) ‘Friend-Zone With Benefits: The Parasocial Advertising of Kim Kardashian.’ Journal of Marketing Communications , 21(2), pp. 91-109. Metzger, M.J., Flanagin, A., Eyal, A.J., Lemus, D.R., McCann, R.M. (2003) ‘Credibility for the 21 st Century: Integrating Perspectives on Source, Message and Media Credibility in the Contemporary Media Environment.’ Annals of the International Communication Association , 27(1), pp. 293-335. Napoli, J., Dickinson, S.J., Beverland, M.B., Farrelly, F. (2014) ‘Measuring Consumer-Based Brand Authenticity.’ Journal of Business Research , 67, pp. 1090-1098. Pitta, D., Young, A.M. and Hinesly, M.D., 2012. Identifying Millennials' key influencers from early childhood: insights into current consumer preferences. Journal of Consumer Marketing . Rizzo, E., 2019. Building brand awareness through social media influencers (Bachelor's thesis, Università Ca'Foscari Venezia). Sundermann, G., Raabe, T. (2019) ‘Strategic Communication Through Social Media Influencers: Current State of Research and Desiderata.’ International Journal of Strategic Communication , 13(4), pp. 278-300.
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