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specific detail on the following:•Your total cost breakdown (overall spend across tactics)•Weekly phasing of budget spend across all tactics•Any financial KPI’s and milestones that need to be reached•Phased return on investment across tactics•A summary on the estimated financial benefits from this e-Marketing PlanFor the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Rhubarb needs to raise a one-off estimated funding of $160,000 to financeestablishment costs and working capital requirements. It aims to break even within10 months of trading after which a modest 4% net surplus before re-investment isforecast.The detail, timing and assumptions behind the first 2 years’ cash flows are outlined
below.Financial KPI need to be reached: •Average revenue per customer •Average order value (AOV)•Transaction approval percentage•Chargeback percentageE-MARKETING TECHNICAL ISSUESThis section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): •website content & search ability•Customer registration & logging security (for customers and staff)•Coupon codes, rewards for old clients, discounts•multimedia•auto responders•order forms and feedback forms•access levels to online resources•credit card transactions•website hosting•website publishing•technical staff (size, requirements)
1. website content & search ability The site will contain following button :•Location•Weekly Organic Fruit and Vegie Basket•Become a member•Our Community•FAQs•Contact Us•Online Shop•Like us on Facebook!•Minutes•Workshops & Events•LoginThe website will be kept on top of search engines (google, Badoo etc) and by various types of SEO tools.Provide comprehensive product details:The website will display photos and product information. The photos will be full length, front, side, back and video. Close in product material and zoom will also be possible. In addition to information on sizes that the model uses and tables of measurement.Detailed product categorizations:The system should display a detailed categorization of products with special emphasis on PLUS sizes.Provide search facility:The system should allow keyword search, as well as allow the user to select various options on