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Ii mobile marketing 1 mobile marketing is perhaps the

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iiMobile Marketing1Mobile marketing is perhaps the fastest-growing digital marketing platform.2Smartphones are ever present, always on, finely targeted, and highly personal. This makes themideal for engaging customers anytime, anywhere as they move through the buying process.3Marketers use mobile channels to stimulate immediate buying, make shopping easier, enrich thebrand experience, or all of these.
4The key is to blend the new digital approaches with traditional marketing to create a smoothlyintegrated marketing strategy and mix.iiThe Changing Economic Environment1The new consumer spending values emphasize simpler living and more value for the dollar.2Companies in all industries have realigned their marketing strategies with the new economicrealities3More than ever, marketers are emphasizing the value in their value propositions.4Companies are tempted to cut their marketing budgets and slash prices in an effort to coax morefrugal customers into opening their walletsiiThe Growth of Not-for-Profit Marketing1Sound marketing helps not-for-profits attract membership, funds and supportiiRapid Globalization1Almost every company is touched in some way by global competition.2Managers in countries around the world are increasingly taking a global, not just local, view ofthe company's industry, competitors, and opportunities.iiSustainable Marketing - The Call for More Environmental and Social Responsibility1As the worldwide consumerism and environmentalism movement mature, today's marketers arebeing called on to develop sustainable marketing practices.2Corporate ethics and social responsibility have become hot topics for almost every business.3Today's customer expect companies to deliver value in a socially and environmentallyresponsible way.
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Term
Spring
Professor
McNutt
Tags
Marketing, Customer relationship management

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