Groups of people with similar wants and needs that

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40. Groups of people with similar wants and needs that can be expected to show interest in the same products are called customers. prospects. homogeneous segments. potential customers. target markets.
Difficulty: 1 QuestionID: 12-1-40 Page-Reference: 286 Skill: Knowledge Objective: 12.3 Answer: target markets. 41. When Reader's Digest identified and classified its readers into young adults, computer owners, and professionals/managers, it was using
Difficulty: 2 QuestionID: 12-1-41 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: market segmentation. 42. Purple Moon markets adventure software to pre-teen girls. This is an example of
Difficulty: 1 QuestionID: 12-1-42 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: market segmentation.
43. What is a target market? Difficulty: 1 QuestionID: 12-1-43 Page-Reference: 286 Skill: Comprehension Objective: 12.3
44. The best way to segment the market for umbrellas is probably by geographic variables. behavioural segmentation. psychographic variables. geo-demographic variables. demographic variables.
Difficulty: 2 QuestionID: 12-1-44 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: geographic variables. 45. The best segmentation for small drug stores or dry cleaners would be
Difficulty: 2 QuestionID: 12-1-45 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: geographic. 46. ________ is segmentation by such traits as age, income, gender, ethnicity, and marital status.
Difficulty: 1 QuestionID: 12-1-46 Page-Reference: 286 Skill: Knowledge Objective: 12.3 Answer: Demographics 47. Which segment of a market will consider consumer characteristics such as their motives, opinions, interests, and attitudes?
Difficulty: 2 QuestionID: 12-1-47 Page-Reference: 288 Skill: Knowledge Objective: 12.3 Answer: Psychographic variables

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