In addition such information can be used to mitigate

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the fact that the impact of the advertisements can be monitored and subsequently analyzed. In addition, such information can be used to mitigate the shortcomings within the market spheres and also improve the sales volume. On the other hand, direct marketing is often viewed
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DIRECT MARKETING: ADVANTAGES AND DISADVANTAGES 4 negatively by the majority of potential consumers. Also, this strategy demands extensive and sophisticated infrastructure such as data storage and fast internet.
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DIRECT MARKETING: ADVANTAGES AND DISADVANTAGES 5 References Ling, C. X., & Li, C. (1998). Data mining for direct marketing: Problems and solutions. In KDD (Vol. 98, pp. 73-79). Mansfield, M. (2017). Direct Mail Marketing Statistics for Small-scale Businesses. Small Businesses Trends . Retrieved from - marketing-statistics.html Milne, G. R., & Rohm, A. J. (2000). Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives. Journal of Public Policy & Marketing , 19 (2), 238-249. Roberts, M. L., & Berger, P. D. (1999). Direct Marketing Management . Prentice Hall International (UK). Trappey, J., & Woodside, A. G. (2005). Consumer responses to interactive advertising campaigns coupling short-message-service direct marketing and TV commercials. Journal of Advertising Research , 45 (4), 382-401 .
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