similar demographic and socioeconomic characteristics Descriptive content is

Similar demographic and socioeconomic characteristics

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similar demographic and socioeconomic characteristics. Descriptive content is sourced from Simmons NCS/NHCS data. As of the Fall 2015 Simmons National Consumer Study, all of the Mosaic groups and types are listed below: % of U.S. Households A - Power Elite 4.68 A01 - American Royalty 1 . 01 A02 - Platinum Prosperity .79 A03 - Kids and Cabernet 0.69 A04 - Picture Perfect Families 0.79 A05 - Couples with Clout 0.66 A06 - Jet Set Urbanites 0.73 B - Flourishing Families 5.07 B07 - Generational Soup 1.55 B08 - Babies and Bliss 1.21 B09 - Family Fun-Tastic 1.06 B10 - Cosmopolitan Achievers 1 . 25 C - Booming with Confidence 7 . 44 C11 - Aging of Aquarius 3 . 57 C12 - Golf Carts and Gourmets 0.36 © Mintel Group Ltd. All rights reserved.
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54 US RESEARCH METHODOLOGY C13 - Silver Sophisticates 2 . 03 C14 - Boomers and Boomerangs 1 . 48 D - Suburban Style 5.21 D15 - Sports Utility Families 1.55 D16 - Settled in Suburbia 1.37 D17 - Cul-de-sac Diversity 0.41 D18 - Suburban Attainment 1.89 E - Thriving Boomers 6.11 E19 - Full Pockets, Empty Nests 0.98 E20 - No Place Like Home 2.05 E21 - Unspoiled Splendor 3.09 F - Promising Families 3.63 F22 - Fast Track Couples 2.45 F23 - Families Matter Most 1.19 G - Young, City Solo 3.03 G24 - Status Seeking Singles 1.54 G25 - Urban Edge 1.49 H - Middle Class Melting Pot 4.55 H26 - Progressive Potpourri 2.25 H27 - Birkenstocks and Beemers 1.02 H28 - Everyday Moderates 1.55 H29 - Destination Recreation 0.73 I - Family Union 6.02 I30 - Stockcars and State Parks 1.22 I31 - Blue Collar Comfort 1.40 I32 - Steadfast Conventionalists 2.44 I33 - Balance and Harmony 0.95 J - Autumn Years 6.19 J34 - Aging in Place 3. 00 J35 - Rural Escape 1.63 J36 - Settled and Sensible 1.56 K - Significant Singles 4.87 K37 - Wired for Success 0.68 K38 - Gotham Blend 1.09 K39 - Metro Fusion 0.58 K40 - Bohemian Groove 2.53 L - Blue Sky Boomers 6.13 L41 - Booming and Consuming 0.57 L42 - Rooted Flower Power 3.05 L43 - Homemade Happiness 2.51 M - Families in Motion 3.37 M44 - Red, White, and Bluegrass 1.23 M45 - Diapers and Debit Cards 2.15 N - Pastoral Pride 3.72 N46 - True Grit Americans 1.36 N47 - Countrified Pragmatics 0.58 N48 - Rural Southern Bliss 1.30 N49 - Touch of Tradition 0.48 O - Singles and Starters 8.86 O50 - Full Steam Ahead 0.58 O51 - Digital Dependents 3.24 O52 - Urban Ambition 0.69 O53 - Colleges and Cafes 0.32 O54 - Striving Single Scene 2.34 O55 - Family Troopers 1.69 P - Cultural Connections 6.10 P56 - Mid-Scale Medley 1.12 P57 - Modest Metro Means 0.64 P58 - Heritage Heights 0.65 P59 - Expanding Horizons 1.91 P60 - Striving Forward 1.36 P61 - Humble Beginnings 0.41 Q - Golden Year Guardians 8.62 Q62 - Reaping Rewards 1.53 Q63 - Footloose and Family Free 0.63 Q64 - Town Elders 3.97 Q65 - Senior Discounts 2.49 R - Aspirational Fusion 2.75 R66 - Dare to Dream 1.34 R67 - Hope for Tomorrow 1.41 S - Economic Challenges 3.31 S68 - Small Town Shallow Pockets 1.01 S69 - Urban Survivors 1.43 S70 - Tight Money 0.08 S71 - Tough Times 0.78 Qualitative Research Revelation by FocusVision FocusVision provides Mintel with qualitative bulletin board software. This allows the creation of Internet-based, 'virtual' venues where participants recruited from Mintel's online surveys gather and engage in interactive, text-based discussions led by Mintel moderators.
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