Cerebral Sickle cell disease Multiple myeloma Transfusion

Cerebral sickle cell disease multiple myeloma

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Cerebral adrenoleukodystrophy Sickle cell disease Multiple myeloma Transfusion-dependent beta-thalassemia Cerebral adrenoleukodystrophy affect boys with a profound symptom burden and rapid decline in neurologic function without treatment. Cerebral adrenoleukodystrophy is associated with six major functional disabilities which severely compromise a patient’s ability to function independently: loss of communication, cortical blindness, tube feeding, total incontinence, wheelchair dependence, and complete loss of voluntary movement ( Bluebird bio, 2019) . Sickle cell disease affect worldwide millions of people. In the United States, it is estimated that sickle cell disease affects approximately 100,000 Americans ( Bluebird bio, 2019) . Multiple myeloma is the second most common blood cancer disease worldwide and represents 1% of all cancers and just under 2% of all cancer deaths. Over 21,700 people in the United States were diagnosed with this disease in 2012. It seems that around 100,000 Americans presently suffer from the disease ( Bluebird bio, 2019) .
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β-thalassemia affect roughly 1 in 100,000 individuals in the general population. The disorder is particularly prevalent in the Mediterranean, Middle East, Africa, central Asia, the Indian subcontinent and the Far East. Individuals in other parts of the world whose families are from these regions carry a greater risk of having β-thalassemia ( Bluebird bio, 2019) . Target Market: Other Bluebird target market is to continue innovating science to bring new medicine to those patients that are waiting for another opportunity to have a better life. Bluebird main focus is to bring people to the organization that will help meet the pipeline goals ( Bluebird bio, 2019) . Bringing new medication to the marketplace can be challenging specially when is a new company that doesn’t have any product in the marketplace and become very costly. However, the new technologies that we are using and our main focus that are patients will make us successful and we will be able to be worldwide ( Bluebird bio, 2019) . Want or Need Bluebird is striving hard to bring medicine to patients and with the new technology that we have will help us to deliver our purpose sooner. Advance technology is very important for the pharmaceutical industry to be able to grow and develop new products ( Bluebird bio, 2019) . Why
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Innovative technology is beneficiating Bluebird to bring medicine to patients and focusing on the science piece that many pharmaceutical companies never ever decide to do because it takes a lot of process to be able to bring it to the market ( Bluebird bio, 2019) . At Bluebird, the research and development team is envisioned to generate new and improve technology to shown a competitive advantage in the industry which will help them lead the pharmaceutical industry ( Bluebird bio, 2019) .
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