The website throughout comes across as very product

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the business. The website throughout comes across as very product focused, speaking about speci fi c manufacturing techniques where necessary. The CSR strategy of the company features as one of the main headings on the homepage of the merchandise website, again linking the product directly to the ethics and sus- tainability information provided. Speci fi c details such as the criteria factors featured in a series of documents that can be downloaded. These are presented predominantly as PDF Word fi les, how- ever, the brand imagery and logos are again evident. Whilst this method commu- nicates some of the CSR information, the presentation format does not appear to do the work being carried out in terms of ethics justice. A more visual communication format may have been more appropriate in order to explain their actions in detail. From the seven criteria factors, Company B provides information for all but two; factory lists and audit process details, details for which could not be found. Within the company code of conduct, supplier ethical standards are detailed, meaning that a green tick was given. With retailer code of conduct, minimum wage and supply chain transparency, certain levels of information were given, but no speci fi c details were provided. These three criteria were therefore classi fi ed as to some extent. The fi nal criterion; freedom of association, was featured in detail on the website meaning that a green tick was again given (Fig. 4 ). Company C Company C was the overall best rated company website for the communication of ethical and sustainable commitments. The aesthetics of the site are not an attractive as with Company B, with the branding of the retailer not being as iconic and recognisable. Again as with Company A, the consumer is directed away form the main merchandise website to a more business focused and corporate micro-site. This could again imply that that product and the CSR strategy are two separate concerns for the business, indicating a lack of connectivity. Supplier Ethical Standards Factory Lists Retailer Code of Conduct Audit Process Details Minimum Wage Freedom of Association Supply Chain Transparency Company B X O X O O Fig. 4 Online CSR communication study Company B results 80 A.M. James and B. Montgomery
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The details provided for the criteria factors predominantly appeared in Word document format that could be downloaded if the reader wished. This communi- cation format, despite provided some of the details required, appeared quite dull and unappealing to a generic customer, which may discourage them from gaining knowledge of details such as minimum wage standards as implemented by the company. Other details provided were through the annual sustainability reports, which were also both readable and downloadable for the customer.
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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