97%(31)30 out of 31 people found this document helpful
This preview shows page 19 - 21 out of 36 pages.
What benefits do they seek?What are their goals, and obstacles?What price are they willing to pay?What are their incomes, what is affordable? (Great way to find this information is interviewingyour target market, for the assignment you can just estimate) What is the demand for your product/ service?Is your target market a large niche? Are there many businesses currently servicing your niche?What is unique about your product/ service?Why should your market buy from you?19BUS12 BusinessAssignment v2.2 (2019/03/18)
Customer management We maintain a great relationship with our customers by providing the best service 24/7 open to the clients and always friendly and getting on a personal level and becoming a PT but also an open ear to listen to their problems.• We will always leave the clients wanting more and with fast results and friendly personality they can relate to this will keep your customers coming back• We have the most upright respect and extremely high customer service standards. The customer is always the one who we should strive to accomplish their goalsS.W.O.T. analysis[Dot point each of your businesses strengths, weaknesses, opportunities, or threats in the table below. Remember that you are in your business, so you are also using this S.W.O.T. to analyse yourself.Be critical, and ask opinions from those who know you.Consider:You, the product/service, and your business.)Minimum of 5 answers per quadrant.StrengthsWeaknesses1. Good team2. Quality employees3. Great knowledge 4. Massive exercise library 5. FriendlyWe will develop our strengths by always learning and studying different exercises for our personal growth. Keep regular updates and feedback from clients.We will expose our competitor’s weaknesses by being the best and making our customers spread the word on how good Fitness really is1. Not so computer savvy2. Small business3. Not many clients4. Not artsy crafty with advertising5. Confidence in approaching strangers We will improve and prevent our weaknesses by testing and trying to succeed and keeping at it. Slowly but surely expand the business and learn different ways to market and selling we which will involve meeting new faces etc.