100%(5)5 out of 5 people found this document helpful
This preview shows page 5 - 7 out of 7 pages.
4.What specific statements in this case appear to reflect idealized influence by Branson?Idealized influence refers to the role a transformational leader plays in displaying a charismatic character that is vital in influencing the followers to desire to be like him. In most cases, idealized influence can be expressed by a transformational leader when he willingly takes risks to follow a specific set of values, ethical principles, and convictions. Through the aspect of idealized influence, transformational leaders can build trust with his employees who in turn develop confidence in his leadership skills (Cavazotte et al., 2013). In the Virgin Group Ltd, Richard Branson has influenced many employees, customers, and the shareholder. His concept of putting more energy into other projects rather than wasting time focusing on the failures and setbacks has been the influential factor in his company. Branson considers setbacks to be a part of learning in his career. As the leader, Branson had built a great trust with his employees who in turn have confidence in him. For example, Branson encourages the employees to face him whenever they have problems instead of using unions. Since the employees have confidence in Branson, they address their problems to him knowing that he will solve them. In addition, he influences people to take care of the environment. It is evident when he pledged to contribute $3 billion to handle the problem of global warming thus influencing other international leaders to take the same path. “We should not be that kind of people who are always responsible for irreversibly destroying our environment.” Therefore, theseaspects make Branson an influential leader (Hellriegel & Slocum, 2010).
A CASE STUDY ON SIR RICHARD BRANSON 65.Would you like to work for one of the Virgin Group companies? ExplainYes, I would like to work for Virgin Group Ltd. From the case study, there are various aspects of Branson that would make me desire to work for Virgin Group Ltd. Branson, as the leader of his company, has most of the traits that a transformational leader should have which include; individualized consideration, intellectual stimulation, inspirational motivation, and idealized influence. Moreover, the leadership style of Branson is different from that of his contemporaries. He is engaged in his business, and his focus is mainly on the employees, customers and then shareholders. "If the workers are happy, they will perform a great job. If the job is well done, the clients will be happy which will make the business thrive, and thus the shareholders will be rewarded" (Hellriegel & Slocum, 2010). Additionally, Branson creates time to talk to his employees to get their concerns and proposals. The employees do not have to use unions to air their grievances instead; they can address them directly to Branson. Therefore, I would like to work for a company where I can easily reach the top manager and address my concerns and ideas. Also, I will feel good to work in an organizationwhere the leader cares for not only his business but also the society as well. Branson pledged to contribute a considerable amount of money to tackle the issue of global warming (Hellriegel & Slocum, 2010). Generally, Virgin Group Ltd is an ideal organization that I would like to work forbecause it listens to the employees, encourages them to be innovative, and also the fact that it participates in taking care of the environment.
A CASE STUDY ON SIR RICHARD BRANSON 7ReferencesAhmad, F., Abbas, T., Latif, S., & Rasheed, A. (2014). Impact of transformational leadership on employee motivation in telecommunication sector. Journal of Management Policies and Practices, 2(2), 11-25. Cavazotte, F., Moreno, V., & Bernardo, J. (2013). Transformational leaders and work performance. Brazilian Administration Review, 10(4), 491-512. Hellriegel, D., & Slocum, J.W. (2010). Organizational behavior (13th ed.). Mason, OH: South-Western Cengage Learning.Jiang, W., Zhao, X., & Ni, J. (2017). The impact of transformational leadership on employee sustainable performance. Sustainability, 9, 1-17.