A resource is considered rare when it is not all

58. A resource is considered rare when it is not ____________ all competitors.
59. Which is NOT a tangible asset? 60. When competing firms cannot copy a company's business practices or provide similar customer
benefits, the company is said to have a resource that is ______.

61. Which is NOT an example of intangible resources?
62. Just possessing a resource, even one that is rare and difficult to imitate, may not be sufficient to
attain a competitive advantage. In order to create value for the customer, the resource must also
be ______.
63. When the resources of a firm create value for the customer, are rare, are difficult to imitate, and
are well organized, they become a source of ______.
64. SWOT is an acronym that stands for ______, weaknesses, opportunities, and threats. 65. ______ occurs when the customer gains an increase in benefit from a good or service relative to
its cost.
66. A successfully completed internal analysis of the firm will allow a company to identify its
strengths and ___________.
67. Cosmetics company Skinnit offers a unique eye cream formula that is touted by the industry as
the best. Consumers are willing to pay a lot of money for the eye cream, and many consider the
cream's benefits to be superior to all other eye creams. What is the term for the resource Skinnit
is offering?
68. In which general business environment do opportunities and threats arise?
69. Zappos.com offers customer service that is practically unheard of in business. Customer service
representatives are allowed to take whatever measures they feel are appropriate to make sure
their customers are happy. This feature gives Zappos a competitive advantage because ______.
70. Once completed, a SWOT analysis can formulate a strategy to capitalize on opportunities by
leveraging organizational ___________.