In addition there may be comments compliments and

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five different pairs of shoes on a single page and compare features and benefits before purchasing. In addition, there may be comments, compliments, and criticisms from other customers who have purchased the various shoes. Some sites even provide a live chat with a product expert to help you make a decision. All of these functions serve the same predetermined goal and that is to sell as much product as possible. Site Architecture The architecture of the site is the process of taking the site's goals and strategy, user experiences, defined user activities, and specific functionality and creating a type of working blueprint. This is similar to blueprints that are used in the construction of buildings or manufacturing of various items. Blueprints represent the working specifications that designers use to create the various parts of a Web site. A Web site's site map is developed to provide a template of all the pages that need to be developed. This would include how the site is linked from one page to another and how the site gives the designers the ability to see the entire site from first page to its deepest level of navigation. This also allows the designer to hopefully identify problems before development actually begins and consider whether the design is optimal for the goals established for the site. Page Diagrams A diagram or schematic of each page is also often a part of the site architecture. These diagrams or drawings give designers a working framework on which they can then lay out the features, functions, and aesthetic elements that will accomplish the site's goals. Pages are often divided among unique and template pages. Unique pages need special attention; for example, the opening or splash page is often unique, as is the final page displayed when a transaction is completed. Template pages are those whose look is the same as other pages. From a practical point of view, it is advantageous to have as many template pages as possible because the time and therefore the expense of designing them is less than for unique pages. Reference Rayport, J. F., & Jaworski, B. J. (2004) Introduction to e-commerce . New York: McGraw-Hill. Questions and Answers Question #1 Why is the technology of e-business sometimes referred to as its architecture? In working with information technology, it is common to refer to how all the components (hardware and software) go together as architecture. Thus, the mix of hardware and software that makes up an e-business system is referred to as its architecture. Question #2 Why are there three tiers to the e-business architecture? The three tiers refer to the three layers of processing information that happen within e-business architecture. Each tier relates to a different set of technologies, information, and ways it is processed. At one time, all systems were at one level, or tier. With the advent of the Internet, web servers, and the links between these servers and other systems, the three-tier architecture was found to be more
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efficient. In this model, data and business systems sit at the lowest tier. Logic for connections between systems and transactions is managed in the middle tier, and the outer tier is for web servers where data is presented and collected.
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