hourly rate of babysitting, and we promise to charge a lower than average rate. Even though our facility will not be able to receive any government specialty funding, we still guarantee that we will price as evenly as we can. Besides, we also offer sibling discounts and special rates to low- income families. According to Kim, the average hourly rate for a babysitter is $16.75 for one child and $19.26 for two kids, according to the 2019 annual study compiled by UrbanSitter. Thus, we have decided our hourly rate at $15 per hour for now and $17 per hour for two or more kids. Promotion. At the beginning of our business, we are going to utilize the internet as much as we can due to budget constriction. Promoting with the web using Google Ads and Facebook Ads can be affordable and highly effective. According to Barry, online advertising services help 90% of consumers to make their decisions when purchasing a product or a service. Place. This specific marketing mix is the specialty and advantage of my service. Since the service will operate exclusively on a trailer and can transport to anywhere, there is no location limitation for my service. Also, the trailer will be transportation friendly for those who need wheelchairs, strollers, etc. Sales Process and Channels Happy Mobile Babysitting service will engage in the following sales process steps: The first stage is prospecting. In this stage, we will gather referrals from current members, attending local fairs, and responding to all the inquiries from our existing
4-2: Marketing and Sales Strategy 4 advertisement and our websites. The second stage is making initial contact, which means information packets will be given to any interested leads. Those who contacted us via the internet will receive a short video and digital pamphlet about our business. The third stage is qualifying the lead. Those who are qualified will be offering a tour to our trailer, and those who haven't decided against joining will be provided follow-ups by either phone calls or emails. The fourth stage is making the representation. In this stage, tours will be offered, along with additional testimonial and references provided if needed. The fifth stage is making objections and concerns, which we expressed and discussed if the customers decide not to choose our service. All the
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