Distance Learning Activity 1: BSBADV605 Evaluate campaign effectiveness 1. Instructions to Learners Purpose of this Distance Learning Activity This Distance Learning Activity will develop your knowledge and understanding of metrics that can be used to evaluate the effectiveness of marketing campaigns in driving awareness, engagement and conversions. It will also develop your knowledge of ethical considerations and standards relating to comparative advertising. What you are required to do For this Distance Learning Activity, you are required to read the resources below, undertake your own research and answer the following questions. Resources To complete this Distance Learning Activity, please do your own research and refer to the resources below: BSBADV605 Evaluate campaign effectiveness learner guide – provided on Moodle BSBADV605 Evaluate campaign effectiveness slides – provided on Moodle How to submit your Distance Learning Activity Always submit your Distance Learning Activity on time by the due date. Your completed Distance Learning Activity must be uploaded onto Moodle by 11.55pm on Sunday of week 7. File naming convention When submitting your Distance Learning Activity, use the following naming convention Unit of Competency code (ie. BSBADV605) ‘DLA’ followed by the week number (ie. 7) Your first name and initial of last name. Capitalise only the first letter of names. Then insert a dash, followed by submission attempt.
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