One on one with Richard Branson

Allvirgin companies by doing the odd stunt and offer

Info icon This preview shows page 2. Sign up to view the full content.

View Full Document Right Arrow Icon
allvirgin companies by doing the odd stunt and offer my full support to the brand." How can small businesses win in the race against their bigger competitors? "Bigbusinesses will always try to crush small upstarts. To beat big businesses, use the strengths of being small. Big corporations are impersonal and their staff members are often not treated well. Asmall enterprise has the ability to ensure that employees are proud to be employed there; in turn, they'll work harder to be successful. Smaller companies are nimbler. For example; at Virgin Airways, if we chose to upgrade the seats on our planes it would take about nine months however, at British Airways it would take ten years." What is your opinion on diversifying one's business? "Conventional wisdom says to specialise in one area and don't stray. Thebest busi- nesses are those that stick to their core. If you take look at the world's top 20 brands, you'll see it's true ... Coke, Nike, Microsoft. But personally, Ithink rules are made to be broken." Where do you get your ideas for new products? "Alwayshave a notebook in your pocket. Parties and events are swarming with people, who have great ideas, and they won't remember you and neither will you remember them the next day." 35
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern