2 the standard worldwide base price is most likely

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2. The standard worldwide base price is most likely looked on by management as full-cost pricing, including an allowance for manufacturing over- head, general overhead, and selling expenses. What factors are overlooked?
3. Suggest different importer reactions to a price offer and how you, as an exporter, could respond to them.
4. Comment on the pricing philosophy, “Sometimes price should be wrong by design.”

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