No physical store only online shopping Shipping time differ ASOS does not

No physical store only online shopping shipping time

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No physical store (only online shopping) Shipping time differ ASOS does not market itself on any offline marketing platform Not all cards are accepted Almost 30% of the purchases made on ASOS are returned to the company which results in additional costs to ASOS (ASOS, 2017) Total cost is around 100 million pounds which is faced by ASOS due to free shipping provided by ASOS. (ASOS, 2017) Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 10
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T-1.8.1_v3 Opportunities Digital media advertisements Growing markets Globalization is extending the base of retailers as they are now more able to connect with each other across the globe for growing their businesses Growth in the popularity of online shopping Increase in mobile usage that aids people for making more purchases from mobile platforms Threats Uncertain economic issues. Other larger brands like Marks and Spencer, New Look and Tesco, have both physical as well as digital form of recognition due to which they also gain consumers through foot traffic as well as other online platforms. Dependent on internet connection No or lack of television and other offline advertisement usage Seasons and climate factors due to different local fashion tastes as well as opinions will also impact the globalization Some countries lack social media and internet coverage due to which social promotions do not reach them. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 11
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T-1.8.1_v3 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. e-Marketing Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 ONLINE ADVERTISEMENT PAY PER CLICK X X X X SEO X X X X INTERNAL TAGGING X X CONTENT BRAND OPTIMIZATION X X X X X X X X X X PRODUCT PAGE OPTIMIZATION X X X X X X X X X X SOCIAL MEDIA FACEBOOK X X X X X X X X TWITTER X X X X X X X SNAPCHAT X X X X TOOLS SOCIAL MEDIA MANAGEMENT X X X X X X X ADVANCED ANALYTICS X X X X X X MARKETING AUTOMATION X X X X X X THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : ASOS tends to benefit from its current product lifecycle approach due to its international market share as the fashion trends tend to vary between different regions of the world. Countries do not move in similar way when it comes to fashion industry e.g. winters in UK means summers in Australia.
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