Time consuming procedures for integration of investment planning Difficult

Time consuming procedures for integration of

This preview shows page 6 - 8 out of 11 pages.

Time-consuming procedures for integration of investment planning. Difficult current economical circumstances and shrinking of the national budget. Current economic instability which discouraged the substantial investment required for the development of attractions Insufficient legislation system to encourage sponsorship for the arts and museums. LEGISTLATION The general legislation favors the development of further activities in the tourism sector. Inflexibility and ineffectiveness in existing specialized legislations and cultural policies are not flexible to new practices and not effective. Lack of cooperation between cultural and tourism sector Development of museum, cultural and tourism sector. INSITUTIONAL FRAMEWORK- HELLENIC MINISTRY OF CULTURE AND TOURISM Important assets that can be used by cultural policies and museological practices. Very centralized and “old fashioned” administrative model not giving many competences to local authorities, discourages investments and private sponsoring. Total cultural product upgrade. Museums development. Development of alternative forms of tourism. BRANDING - MARKETING The important cultural assets and historical image of the country. The new elements of Hellenic culture (contemporary culture). Branding and Marketing strategy focusing on mass tourism. Lack of an updated national tourism long-term branding and marketing strategy. Insufficient policies of marketing museums and other cultural resources. Inadequate specialization of regional place branding and marketing. Possibilities of place marketing through theme museums according to region’s traditions and nowadays culture. Possibilities of creating “city breaks” through museum activities and events in capital and regional Successful destination marketing and city break tourism from neighboring competitors (Italy,Turkey).
Image of page 6
cities. MANPOWER Increased rate of tourism professionals that is unemployed can be utilized. New museum professionals (museologists). Negative impacts from insufficient specialized personnel (museologists, scientific personnel in of planning and regional development, marketers) in the existing museum, cultural and tourism sector. New job opportunities in museum, cultural and tourism sector and decrease of unemployment in national and regional level. ENVIRONMENT Rich natural and cultural environment. Cultural legislation “over protects” the cultural heritage. Insufficient environmental legislation for monitoring the protection of the environment. Concentration of tourism flows in popular destinations in “high season”. Parallel conservation of heritage and natural environment. Decongestion of mass tourism activity. Sustainable development. Burdening the natural environment and the “built” environment (heritage) without the adoption of specific legislation framework.
Image of page 7
Image of page 8

You've reached the end of your free preview.

Want to read all 11 pages?

  • Fall '19
  • Hellenic Ministry of Culture and Tourism

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture