{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

KathyAntetomaso.CollegeComp.Final.Project

Products from the in aisle displays then they will

Info iconThis preview shows pages 2–4. Sign up to view the full content.

View Full Document Right Arrow Icon
products from the in aisle displays then they will gain repeat customers without having to be at eye level. Then when more is needed the customer will go looking for their products in the regular area of the category. The category manager is often responsibly for creating the displays or at the very least approving the look of them before the financial negotiations for placement even begins. Product packaging is also very important. When designing a package a few helpful things to remember are, use bright flashy colors, have a mascot, use multiple fonts in a variety of size and colors, however make sure you use the same ones on everything you use for advertising that product. In other words brand it. (Chief Marketer, 2011) Knowing how to place products in the correct eye catching order is a key part of being a category manager. A large part of consumer purchase is based on impulse buying. Knowing how to display products so that they are most often noticed is a skill that takes time and patience to learn. Long term the results can be staggering, especially when you work on a commission basis as most category managers do. If
Background image of page 2

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Category Manager you work hard to get good at this you will have that home in no time. I have worked in category management for a few years now and I have learned a lot about what it takes to get you where you need to be. I’m here to help in any way I can.
Background image of page 3
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}