Nintendos 29900 price point for the Wii U is a sustainable competitive

Nintendos 29900 price point for the wii u is a

This preview shows page 2 - 3 out of 3 pages.

5.Nintendo’s $299.00 price point for the Wii U is a sustainable competitive advantage over Sony’s $399.00PlayStation 4 and Microsoft’s $499.00 Xbox One. TRUEMULTIPLE CHOICE1.Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did Nintendoengage in when it launched the Wii U?a.Market penetration.b.Market development.c.Product development.d.Diversification.e.Innovation.2.Nintendo’s beloved video game franchises, such as Zelda, Mario, Donkey Kong, and Metroid, are examples of thiselement of a situation analysis:3.Which of the following is a useful marketing objective for Nintendo?4.If Nintendo decided to develop a wholly redesigned Wii U console and then double its advertising effortsworldwide, which two elements of the marketing mix would it be utilizing?
Background image
Image of page 3

You've reached the end of your free preview.

Want to read all 3 pages?

  • Fall '18
  • john russo
  • Wii, Video game console, Nintendo, Nintendo Entertainment System, Super Mario Bros.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture