173. Microsoft, introduced its Zune player a few years after Apple launched its iPod and other competitors offered new MP3 players. The primary reason for the product's failure to meet expectations was due in great part to A. bad timing.B. not satisfying customer needs on critical factors.C. poor product quality.D. an insignificant point of difference.E. incomplete market and product protocol. 174. OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room. Although a clever idea, it failed because of 10-48
Chapter 10 - Developing New Products and Services 175. After Microsoft launched its Xbox 360 video-game console, millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot, causing them to "pop off" their motherboards. This cost the company not only in money to extend its product warranty, but a huge portion of future sales, and market share to Sony and Nintendo. This failure was due to 176. Who wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but somehow the company forgot to tell this to potential consumers. This product failure demonstrates 177. Thirsty Dog! (a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog) might have been a great product, but competition over shelf space is fierce and the product could not generate enough sales per square foot demanded by the retailer. The makers of this product had A. poor product quality.B. no economical access to buyers.C. an insignificant point of difference.D. incomplete market and product protocol.E. poor execution of the marketing mix. 10-49
Chapter 10 - Developing New Products and Services 178. There are five organizational problems that can cause product disasters including (1) not really listening to the voice of the consumer; (2) not learning critical takeaway lessons from past failures; (3) skipping steps in the new-product process; (4) pushing a poorly conceived product into the market to generate quick revenue; and (5) A. intense brand recognition. B. encountering "groupthink" in task force and committee meetings.
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- Spring '08
- Marketing, new products, Developing New Products and Services