consumer behavior. Although I was not able to accurately conduct my own research to prove this correlation, I created a website that prompts the user to take a personality test that depicts what personality traits they possess. This genre is unique from the others in that it relies on user
responses and interactions, unlike the other genres which are more informal and persuasive. My website targets any individual on the internet interested in their personality traits. It will be posted online so any individual that has access to the internet will be able to locate the website. To help promote the website so more people will take the test there can be additional social media ads or online ads that offer a link to the website. Unfortunately, I was not able to accurately incorporate consumer behavior questions within the quiz as I had originally wanted to. Since there is not many quizzes or questions available that determine consumer behavior, it was difficult for me to come up with my own in such a short amount of time. If I was able to incorporate consumer behavior into the quiz it would ideally, overtime, generate enough responses that I could then analyze to then find correlations between responses and discover any recurring patterns. By finding patterns of the same personality traits connected to the same consumer behavior, I can then hopefully uncover specific relations between certain consumer behaviors and personality traits. White Page My third and last genre is a white page. It will be a persuasive document arguing for the concept of evaluating personality traits to determine consumer behaviors of a target market. It discusses the approach to marketing focusing on a specific market’s traits and consumer
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- Fall '17
- Amy Adams