Describe the three categories of consumer decision making behavior Name typical

Describe the three categories of consumer decision

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2.Describe the three categories of consumer decision-making behavior. Name typical products for which each type of consumer behavior is used. a. Routine response behavior – the type of decision making exhibited by consumers buying frequently purchased, low cost goods and services that require little search and decision time. Used for products such as toothpaste or deodorant, the consumer uses the same product time after time. b. Limited decision making – the type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category. Used for products that the consumer normally uses, such as toothpaste or deodorant, when the normal product they purchase is sold out and they must purchase an unfamiliar product c. Extensive decision making – the most complex type of decision making used when making an unfamiliar purchase that may be expensive or an infrequently bought item,
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