Pts 1 ref 6 obj 01 2 type app top aacsb ethics tbe

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PTS: 1 REF: 6 OBJ: 01-2 TYPE: App TOP: AACSB Ethics | TB&E Model Strategy 52. Which marketing management philosophy focuses on the question, “What can we make or do best?” a. production b. marketing c. sales d. societal e. internal ANS: A A production orientation focuses on the internal capabilities of the firm rather than on the desires an needs of the marketplace. PTS: 1 REF: 4 OBJ: 01-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 53. Which marketing management philosophy focuses on the question, “How can we sell more aggress- ively?”
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PTS: 1 REF: 5 OBJ: 01-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 54. Which marketing management philosophy focuses on the question, “What do customers want and need?” PTS: 1 REF: 5 OBJ: 01-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 55. Which marketing management philosophy focuses on the question, “What do customers want and need, and how can we benefit society?” PTS: 1 REF: 6 OBJ: 01-2 TYPE: Comp TOP: AACSB Ethics | TB&E Model Strategy 56. The sales and market orientations differ on all of the following characteristics EXCEPT: a. those to whom the product is directed b. firm’s performance c. firm’s business d. firm’s primary goal e. tools to achieve goals ANS: B These two orientations differ with respect to the organization’s focus, the firm’s business, those to whom the product is directed, the firm’s primary goal, and the tools used to achieve those goals.
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PTS: 1 REF: 6 OBJ: 01-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy
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