B a mode of living that is defined by how people choose to spend their

B a mode of living that is defined by how people

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B. a mode of living that is defined by how people choose to spend their discretionary income and leisure time.C. a self-defined identification of belonging to a lower, lower-middle, middle, upper-middle, or upper reference group (class) in terms of the choices that can be made about how one's money is spent.D. relatively permanent, homogenous divisions in a society in which people sharing similar values, interests, and behavior can be grouped.E. a mode of living that is identified by how people spend their time and resources; what they consider important in their environment; and what they think of themselves and the world around them.239. The term __________ is defined as the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped. A. socioeconomic stratumB. seller segmentationC. social classD. value and lifestyle groupE. cultural cluster240. The most frequently used determinants of social class are A. life-style, behavior patterns, and values.B. life-style, education, and income.C. education, ancestry, and income.D. occupation, education, and source of income.E. income, family background, and occupation.5-70
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Chapter 05 - Understanding Consumer Behavior241. A person's occupation, source of income (not level of income), and education, determine his or her A. personal reference group.B. market segment.C. social class.D. value and lifestyle group.E. VALS segment.242. Which of the following statements about social class is most accurate? A. Social class is purely a U.S. phenomenon.B. Persons within the same social class do not exhibit common attitudes, lifestyles, and buying behaviors.C. Companies cannot use social class as a basis for describing a target market.D. A person's lifestyle, income level, and occupation determine his or her social class.E. Social class is relatively permanent and homogeneous.243. Which of the following statements about social class most accurate? A. Members of the lower class are more likely to think about the future than those in the middle or upper classes.B. The single most important factor in determining social class is a person's financial worth.C. Members of the upper class are less likely to think abstractly and more likely concentrate on the immediate rather than long-term than the other classes.D. Members of the middle class have little interest in improvement centers or automobile parts stores; they are much more interested in travel and technology.E. Members of the lower class have a more short term time orientation and think in concrete rather than abstract terms in comparison with their middle class counterparts.244. The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as ____________.
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  • Spring '08
  • YENIYURT
  • Marketing, Consumer Reports, purchase decision

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