The growth represented will be achieved with the addition of more sales staff

The growth represented will be achieved with the

This preview shows page 19 - 21 out of 33 pages.

The growth represented will be achieved with the addition of more sales staff and the expanded options of services which can be sold, but primarily through the careful systematization of marketing systems detailed in this plan. Dashboard hours of operation Year 1 Year 2 Year 3 Personal marketing director, maximum hours 3,100 2,500 2,500 CEO marketing contribution 510 510 510 Business Sales $2,251,998 $2,752,086 $3,346,846 Premium clients added 15 20 25 Strategic Non-profit Couriers held 4 4 4 Referrals from strategic partners 84 100 120 PR mentions 37 36 40 Tactical Hours devoted to marketing theme of month 1,530 1,530 1,530
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Website hits 30,052 40,642 46,738 Ideal CustomerThe ideal customer for Fast Track Couriers is a business with at least $10 million in annual reprivacy. Each year the company holds four quarterly all-company meetings for its ~100 employees, including a breakfast, presentation, lunch, additional presentations, and a reception at the end of the day. In addition, it holds an annual evening holiday party, periodic retirement parties, and client appreciation nights a few times a year.The business has grown quickly and does not have an in-house facility suitable for large group Couriers or luncheons. The company has an Couriers department with a small staff (perhaps two employees) charged withplanning company Couriers, but they require additional assistance to provide contacts with vendors, recommendations, and day-of- Courier staffing. It is a great advantage to the company to choose a consistent, versatile Courier venue for many of its Couriers from both a financial perspective (they will save money by setting up recurring contracts with security) and a time perspective (the courier planning department can stay small and focus on the strategic goals of each Courier rather than many of the details or venue scouting).Marketing activity – the market: direct sales, internet listing mail out etc.; describe future marketing strategies such as: radio or television advertising; expanding service to existing client base; billboards; trade magazines
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