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The british company bentley has one dealer selling

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The British company Bentley, has one dealer selling cars in South Africa and they have a clearprofile of their segment and know what the purchasing power and potential profit on their car is.Which ONE of the following prerequisites for market segmentation does Bentley fulfil becausethey know their market?A. It must be accessible.B. It must be actionable.C. It must be measurable.D. It must be geographic.Feedback:Review Page 139 in the 5th ed prescribed book Chapter 6, Review Page 134-135 in the 6TH ed prescribed bookChapter 6. It must be measurable refers to the ability to measure the size, purchase power and potential profit of thesegment thus option a is the correct answer. This is because Bentley has a well-defined segment and knows the profitabilityof their product and the purchasing power of the consumer. Option b is incorrect as it must be geographic is not a criteriafor effective segmentation. Option c is incorrect as it must be actionable refers to the possibility of developing separatemarket offerings for different market segments. The example does not refer to this. Option d is not the correct option as itmust be accessible refers to the ability of the marker to reach the market segment with the offering. In the example, it doesnot mention this.
Question 11The process of putting marketing strategies into action is called …
Question 12Peek-a-Boo is a well-known top- quality baby seat manufacturer. It sells 4 million baby seats a year.The success of Peek-a-Boo, as a well-known top-quality baby seat manufacturer, is MOST likely dueto excellent … planning.

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Term
Fall
Professor
B Zulu
Tags
Marketing, Bentley

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