Boutique build australia based on the companys

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Boutique Build Australia based on the company’s strategic directions, as well as internal and external factors identified through research and review. Strategic analysis Strategic Objectives 1. To increase revenue by 10% annually 2. To expand into the Brisbane and Sunshine Coast market 3. To expand into the environmentally sustainable market 4. To be well led, high performing, profitable and accountable 5. To be an employer of choice Strategic Priorities Key strategies: To be well led, high performing, profitable and accountable 1. Ensure that all financial operations, performance indicators and results support the strategic policies 2. Identify new and expand existing sources of revenue 3. Achieve profits of at least 10% per annum. 4. Build high quality residents to meet customer needs and aspirations 5. Increase sales of homes in current Sydney market by 10% per annum over the next three years. 6. Establish a presence in Queensland and build at least 100 new homes in Brisbane and the Sunshine Coast during the period of the Strategic Plan. 7. Research and plan for the launch of new innovative, environmentally friendly homes Continue building deeper customer relationships 8. Customer-centred practice, with a focus on meeting their total needs for a high quality home 9. Strengthen the skills of our people, to better support customers 10. Drive innovation to better meet customer demands Attract, engage and develop the best staff 11. Continuing the drive to a customer centred, high performance workforce and culture Strengthening the skills of our people, to better support customer needs 12. Empowering innovation and responsiveness to change 13. Continuing to enhance the diversity of our workforce. Marketing Strategies Our marketing strategies aim to: 1.build trust, 2.generate leads now, 3.help to convert those leads quickly, and 4.will form the basis of ongoing relationships and referrals. We plan to develop our market share by: 5.Improving our marketing and advertising 6.Continually improving the quality of service given to clients 7.Maintaining effective communication channels with all stakeholders to ascertain industry requirements and then develop products and manage services accordingly 8.Continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making 9.Targeting identified growth markets with planned, market appropriate campaigns employing a variety of Assessment Task 2 – BSBMKG608 Develop organizational marketing objectives Created Date: 10 th June 2018 © Aspen College Last Modified Date: 25 th March 2019 RTO ID 45482 CRICOS Code 03753A Version 2.1 Page 13 of 20
BSBMKG608 Develop organizational marketing objectives promotional strategies and advertising mediums 10.Offering attractive fee structures to our clients 11.Continually improving the skills, knowledge and effectiveness of Boutique Build Australia through our commitment to training and development

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