49. Trader Joe's is well-known for its Cookie Butter. It has the consistency of nut butter, but it is made from graham cracker cookies. Trader Joe's wants to place an advertisement for its Cookie Butter on TV showing realconsumers tasting both the Cookie Butter and regular peanut butter, and then stating how sweet Cookie Butter iscompared to peanut butter. Trader Joe's is using: A. Points of parity- features or benefits deemed essential by consumers for a brand to be viable entry in the product categoryB. Compatibility C. Competition D. Targeting E. Points of difference – unique (desirable) brand features or benefits that differentiate it from other competitors in the product category
50. Clairol is a personal care and beauty brand that includes the Herbal Essences line. Herbal Essences has shampoo and conditioners that claim to be "truly organic" and natural. In their TV and online advertisements, Clairol constantly stresses the fact that their products are "all natural" and good for the environment. However, Herbal Essences products have traces of chemicals like lauryl sulfate and propylene glycol that indicate the products are not all natural. Clairol's over-zealous attempt to tout their "organic" products is an example of: 51. Stephanie had a party at her apartment last night. After she worked for 5 hours at her job as a sales representative, Stephanie spent 2 hours cleaning her apartment. From 8pm to 10pm she took a nap, and from 10pm to 11pm she showered and dressed for the party. At 11pm her friends showed up and partied until 3am. How many hours of personal time did Stephanie have in this example?