Mrs. Montgomery has a degree in secretarial science and has worked various jobs as a secretary.
9Hometown ConsignmentOrganizational Chart – First Year
10Hometown ConsignmentMarketing and Sales StrategyOwnerToni HorsleyAssistantManagerNathanOsbourseSecretaryBetsyMontgomeryGeneralManagerAmandaMorrison
11Hometown ConsignmentNearly 1 billion people survive on less than $1 a day, and more than half the world's populationlives on less than $10 a day, and 83% of single parents are mothers. (2020) The market forHometown Consignment is lower-income single-parent households. The customers ofHometown Consignment are teenaged girls to women in their early to late 40s. There will be ademand for Hometown Consignments products and services because of the 10% difference inhow much money we make off a consigner's items compared to other competitive consignmentshops. Our consignment fee is 50%, while others are charging 60%. Our clothing and accessoriesin our shop will be the lowest possible price. In today's uncertain economy, these two-key factorswill cause more of a demand for our shop's products and services than other shops in our radius.The distribution channels will be buying clothing and accessories in bulk, garage sales/yardsales, flea markets, and online platforms that sell used clothing, ideally in bulk, such as eBay.The promotional strategies of Hometown Consignment will rely on word of mouth, onlineplatforms such as Facebook, Downtown Consignments direct site, Twitter, direct mail such asflyers and postcards, and sales promotions such as half off deals, etc. Pricing will be as cheap aspossible while still generating income for the shop and having continuous marked down items tokeep a constant flow of new inventory coming into the store. Hometown Consignment will be ina smaller sized town to be one of the main streets. The products Hometown Consignment willaccept and sell will be of the best possible quality. We will not accept anything that is faded,damaged, or stained. We want to keep our image clean and make sure our customers continuecoming back.Financial Management
12Hometown ConsignmentThe startup cost for Hometown Consignment is going to be in the range of $7,500.00. This pricewill depend on the items we can find in our price range and how many of the necessary items weare able to purchase secondhand. The opening of Hometown Consignment shop entails a varietyof costs. Our cost I will mention below for operating the consignment shop will be annual,monthly, weekly, and daily.Hometown consignment must apply for local, county, and state permits. The cost for a statepermit in Ohio is $99. (Dunn, 2020) The fee for the county permit is $25. (Vendor's License,2020) Hometown Consignment will also need to apply for an Employer Identification Number(EIN). Obtaining an EIN is free, but there is a $75 filing fee. However, if we apply on our behalf,there will be no charge.(File an EIN, 2020)Hometown Consignment intends to rent a building
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