Thesis Final Report (long)

On the outcomes of a successful haggling episode

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people who are responsible for the household budget and are keen on saving. On the outcomes of a successful haggling episode, majority of the respondents claimed they felt happy about it and would tell their friends and family of their success at being a smart shopper. On the contrary, some respondents claimed they would not reveal their secret to others because they would feel embarrassed that they wear such cheap clothes or accessories. Also it was found that majority of the people who do get good bargains on used clothing try not to make it public, for they want others to perceive they bought the items brand new. 4.2 Retailer Findings The researchers conducted 12 retailers in-depth interviews in which various questions related to Sunday Bazaar and haggling were asked. Some of the key findings from the interviews are summarized in the following paragraphs. 20
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The researchers had interviewed male retailers as their prime audience, who were mostly between the ages of 25 to 40 years. Majority of these retailers had been putting up their stalls in Sunday Bazaar for less than five years. However, few of them had been present in the Bazaar for more than 10 years. The items being sold were a variety of used and unused goods. Most of the retailers interviewed, were selling brand new goods which included garments, crockery, household essentials, women accessories and unstitched cloth. The used items being sold by the respondents included used clothing and household essentials like bed sheets, table covers, mats and curtains. When asked about whether they had been present in the bazaar before the renovation, most of the retailers responded positively and said that they had seen the changes taking place. According to them, Sunday Bazaar is better than before because it is now cleaner and much more organized than before. Due to this reason the shopping environment for the customers is much better which results in more customer traffic and greater sales for the retailers. Figure 4-5 Pros of New Sunday Bazaar However, they put forward some negative aspects of the bazaar which included greater costs for the retailers due to the rising of rents. They said that the bazaar is now more expensive for them. Also, they pointed out that due to the vast size of the bazaar, the customers are not able to find their shops. Also, according to few of them, the business is lower in this newly renovated bazaar as compared to previous one. Several retailers believed that sales were better now in comparison to older bazaar. This was because of 21
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the renovation, the popularity of bazaar and more customer footfall. Few retailers think that they made more sales in the previous Sunday bazaar and for them business is low and income is based merely on luck. Figure 4-6 Cons of New Sunday Bazaar When the researchers asked the retailers why people visited this market specifically, majority of them said that it was because of the reasonable prices offered here along with the huge variety that is available of goods available under one roof. They said that people come here to shop for unique items that are not available elsewhere. Other reasons
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